At a glance
- Sites
- 31 active locations: 26 UK, 4 US and 1 UAE
- POS system
- Square and Lightspeed
- Products used
- Loyalty, Vouchers, Click & Collect, Order to Table and Web Ordering
The challenge
WatchHouse wanted its app and loyalty experience to reflect the identity of its coffee houses while working with the Square and Lightspeed tills its teams use.
What they built
5Loyalty provides a WatchHouse-branded app connected to Square and Lightspeed across the estate. Guests earn and redeem rewards in the app, while staff scan a guest’s QR code to select and apply vouchers at the till. Click & Collect and table QR ordering bring ordering into the same experience. Existing members were migrated from the previous provider, with separate UK and US app experiences.
The results
The experience runs across 31 active locations: 26 in the UK, four in the US and one in the UAE. The US app launched on 28 July 2025 with two New York stores.
In their words
“5Loyalty delivered a seamless loyalty experience that aligns with the time and effort we’ve dedicated to developing the WatchHouse brand.”
