Holy Cow
Holy Cow. 5.5x ROI from loyalty communications.
Swiss burger brand Holy Cow combines 5Loyalty with TalkBox by Impact Data to bring customers back with relevant rewards.
5.5x
ROI from loyalty communications
868
Voucher redemptions
ÂŁ28,333.20
Revenue after discount
At a glance
- Sites
- 19 (8 October 2026)
- POS system
- Lightspeed
- Products used
- Loyalty Plus and TalkBox by Impact Data
The challenge
Holy Cow wanted to strengthen customer relationships and encourage repeat visits. It connected its 5Loyalty experience with TalkBox by Impact Data to turn customer activity into relevant communications.
What they built
The program combines welcome emails, birthday rewards and a message sent after 16 weeks without a visit. A separate campaign promoted the Crispy Chicken Burger range with a 25% discount.
The results
Impact Data reports £28,333.20 in revenue after discount from 868 voucher redemptions, with 5.5x ROI from loyalty communications. These are Holy Cow’s reported campaign results, not a forecast for other brands.
