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4 ways a mobile app can help you build a brand

The dining industry is no different to many others: to be successful, you need to build a brand. A bespoke mobile loyalty app can help you do so. Here’s how.

It’ll give you real-time data

If you don’t have an app, you’re missing out on the chance to collect a lot of data about your customers. What time they prefer to dine, what they order, how much they spend and so on. All that information can benefit your business. The more you know, the more you can give customers what they want. Brands that offer outstanding service will grow.

You can give customers a unique experience

Everyone wants to feel special. The data that an app provides offers you the chance to give customers a unique experience. If a customer prefers a particular table, you can save it for them – even if they don’t ask. Have your customer’s favourite wine ready to go, or offer them a free dessert – the one they always order. Build a brand that goes the distance.

You can reward customers

Be the brand that gives back. Apps enable you to engage with your customers in real-time. You can offer them great deals, or rewards for loyalty. The more they use and enjoy their experience with you, the more they’ll benefit in the future. Get it right, and you’ll create a loyal customer for life. What do loyal customers do? That’s right, they tell their friends.

You can reinforce your brand’s story

Building a brand is about story-telling. Apps allow you to tell that story. Even simple things like the colours and the fonts used in the app can reinforce the story of who you are. As long as you combine this with an app that brings real value to the customer, you’ll reap the benefits.

Summing up

Mobile apps can provide restaurant analytics, real-time feedback and help with your marketing. They can also help you offer a unique customer experience that’ll have your brand established in no time. If you’d like to find out more, pick up the phone and give us a call at 5loyalty today. We’ll be happy to help.

1st June 2018 Articles, Loyalty, Marketing
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