Why it pays to have loyal customers
If you are fortunate enough to get a steady stream of customers through your door, you need to be prepared to do all that you can to nurture them and keep them from going to a competitor. If you keep your customers happy, they will want to visit you again and there are many ways it will pay for you to retain loyal customers.
They’ll tell others
Word of mouth is one of the most powerful marketing tools, especially within the service industry. If your customers are using your services time and time again, you can bet they’ll tell someone about it. Word of mouth can have a massive effect on any business, both positively and negatively. If your customers are returning to you – they will only have good words to say and that can be great for your business.
If your customers love using your services, they’ll visit more and be likely to spend more. The greater the loyalty you have from your customers, the greater the expenditure, which is one way your business will continue to grow. If your customers trust and respect your brand, they won’t mind if prices increase; they’ll still be happy to spend.
It can be difficult for businesses to accurately forecast their profits over the coming month or year, especially in the service industry. However, if you build up a strong customer base, you’ll be able to prepare more for the future, as you’ll have a better idea of what to expect.
How to improve loyalty
With the use of loyalty apps, you can greatly improve customer loyalty and there are many reasons for this. If you use regular customer engagement, not only will your customers be more likely to use your services themselves, they’ll also want to share your content with others, which means you’ll have a wider net of new customers too. You can also use the loyalty app to offer your customers rewards and discounts, etc. Any business which offers their customers freebies, loyalty points or discounts is guaranteed to have greater loyalty and this is something very few quick service restaurant businesses actually do.
To find out more about getting a loyalty app for your business – contact 5loyalty and we will be happy to tailor it to suit your business.